For 2008, the European Sandwich & Snack Show is offering exhibitors 3 exciting ways in which to promote their products and services :
1. A Cookery Demonstration (€500 exc. tax)
Located in prestigious Hall Passy, the Demonstration Theatre is open to all visitors and is fully equipped (induction oven, refrigerator, professional cooking equipment, a full sound and video system etc…). Exclusively dedicated to cookery demonstrations, the theatre is the perfect place to showcase your products in a real-life situation.
We have teamed up with leading event communications specialist's 1R2Sauce who will help to spotlight your products and your chefs. Stéphanie Biteau and Laurent Schreiber will be on hand to ensure the smooth running of all cookery demonstrations, providing all the equipment and ingredients that you require.
If you would like a cookery slot in the demonstration theatre, please select one of our contemporary themes from the list below and email our team (info@esssparis.com) with a proposal of what you plan to demonstrate.
If you're not sure which theme will showcase your products best, please contact our team on 00 33 (1) 55 35 08 04 who can advise you on suitable demonstrations to highlight your products.
If you don't have any chefs but still wish to present a cookery demonstration, please contact our team on 00 33 (1) 55 35 08 04 to discuss demonstration ideas specifically tailored to promote your products to the fullest.
Demonstration Theatre Themes
Main theme: Innovations in the food-to-go sector which respond to the demands of the responsible consumer on-the-move.
Wednesday 19th March 2008
11am
Wanderers Of The World: A Case Study On The Northern Countries
A case study focusing on innovative offerings that use culinary traditions from colder climes.
12pm
Wok'ing In The Street!
The inescapable crusty French baguette meets the symbol of Chinese cuisine, the wok!
1pm
Snacking: Stand Out From The Crowd Whilst Keeping It Simple
New and original menu and recipe ideas combining traditional ingredients with modern tastes both from home and further afield (innovative food products, new packaging ideas etc...).
2pm
Fair-Trade Products Worthy Of The Responsible Consumer
Snacking trends now incorporate organic and fair-trade products in a bid to answer the demands of the responsible consumer who favours sustainable development.
3pm
Desserts On-The-Go For The Gourmet Globe-Trotter
It's never been easier to consume a natural and healthy diet thanks to gourmet desserts - a simple and practical option wherever you are.
4pm
Energy & Vitality To Take Away
The dried fruits market is booming; A phenomenon born out of a real infatuation by consumers on-the-move.
5pm
A Bite To Eat
Finger food to nibble "en route" or to team with an aperitif.
6pm
Bistro Food–To-Go
A look at the bistro phenomenon in terms of snacking trends.
Thursday 20th March 2008
10am
Wanderers Of The World: A Case Study On The Northern Countries
11am
Wild Grains In Our Breads
12pm
Snacking: Stand Out From The Crowd Whilst Keeping It Simple
1pm
Fair-Trade Products Worthy Of The Responsible Consumer
2pm
Energy & Vitality To Take Away
3pm
Desserts On-The-Go For The Gourmet Globe-Trotter
4pm
A Bite To Eat
2. Branding : Branding is a great way to raise your company's profile and optimise your visibility at the show. We are offering a number of exciting opportunities to help promote your brand before, during and after the event...
- Branded carrier bags and / or entry badges
We are offering exhibitors the opportunity to display their logo on the carrier bags given free to every visitor at the show and / or the entry badges worn by every visitor at the show.
Cost: Upon application
- Floor plan
Don't miss your chance to display your logo on the exhibition floor plan distributed to 7000 visitors.
Cost: €200 excluding tax
- Branded lanyards
One lucky exhibitor will be able to put their logo on the exhibition lanyards distributed to 7000 visitors - the perfect tool to increase brand awareness.
Cost: €3,500 excluding tax – Deadline: 10th January 2008
- An online banner
Pre-registering on the official exhibition website (www.sandwichshows.com) is the main way for visitors to obtain a complimentary ticket to the show.
Your banner with a link to your website will create as much noise around your presence at the exhibition as possible.
Cost: €900 excluding tax (Length of exposure: 4th December 07 – 17th March 08)
Please note: this opportunity is not exclusive to any one exhibitor
For more information or to book, please contact our team on 00 33(0)1 55 35 08 04.



