The « buttered-ham sandwich » Index by |  |
The « buttered-ham sandwich » index was launched in 2008 exclusively in association with the Sandwich & Snack Show.
The aim was to obtain a price index for this leading French fast-food product, provide price and therefore positioning indicators for the various stakeholders in away-from-home food consumption, and highlight the price differences between a selection of big and small towns.
The 2008 results revealed that the price of a « ham-butter » sandwich (le jambon-beurre) varies greatly in each of the eight distribution channels in which French market analysts Gira Conseil compiled data.
In 2009 Gira Conseil is refining its analysis further by drawing a parallel between local purchasing power and other economic parameters with the aim of confirming whether there are connections between the price of the sandwich & French citizens' the standard of living. This technique has already been used with the Big Mac index for many years.
In addition, a focus study into consumption volume and consumer behaviour will be carried out in England in order to compare the findings with those of the French study. »
Bernard Boutboul